Who knew that finding a name for my new business was going to be so hard? Every time I thought I had a name I liked I checked the companies register to find it had already been taken or the domain name wasn’t available. I had been trying to link the name of the business with my idea of selling ladies fashion accessories. Logical you might think but clearly a lot of entrepreneurs before me had the same ideas for suitable and snappy names.
So here I was, I knew what I wanted to do but couldn’t find a name to reflect it. I had to look at it from another angle. I started to think about why I was setting up my own business; I was disillusioned with working for other people, I wanted my independence, I wanted to grow and nurture something of my own, I wanted to make a statement about me, I wanted to be successful in my own right.
What kind of a person was I though, that I thought I could do all these things? Perhaps I could come up with a name that reflected who I was and who I hoped my customers might be.
Well I knew I had never been a shrinking violet so I dived into a thesaurus and started looking at word alternatives. “Spirited” jumped straight off the page at me. “Yes, I’m spirited” I thought, but did that make me sound too bohemian? More searching and I found Sassy but what exactly did it mean, would it represent confident stylish women?
Sassy – A definition
Full of character, animation, vigor or courage. - The Free Dictionary
Lively bold and full of spirit. - Oxford Dictionaries
Possessing the attitude of someone endowed with an ungodly amount of cool. - Urban Dictionary
Well I wasn’t entirely sure I could be all of these things, all of the time but I was happy I had found my name; Sassy Spirit.
So to answer the question what is a Sassy Spirit? We all are. We might not be at our most sassiest everyday but we have the potential to be Sassy Spirits, in fact I would say it’s a worthy goal. Sassy Spirit is a state of mind that any modern day woman can achieve, it doesn’t matter what our background is, what we do for a living, where we live or how well off we are. My aim is to give ladies the tools to boost their outer confidence, because with a bit of style and few well chosen accessories a Sassy Spirit is something we can all aspire to be.
I hope I can be engaging in some friendly banter with Sassy Spirits at my pop up shop and home parties soon.
I look forward to meeting you all.
Thanks for reading.