Who knew that finding a name for my new business was going to be so hard? Every time I thought I had a name I liked I checked the companies register to find it had already been taken or the domain name wasn’t available. I had been trying to link the name of the business with my idea of selling ladies fashion accessories. Logical you might think but clearly a lot of entrepreneurs before me had the same ideas for suitable and snappy names.
So here I was, I knew what I wanted to do but couldn’t find a name to reflect it. I had to look at it from another angle. I started to think about why I was setting up my own business; I was disillusioned with working for other people, I wanted my independence, I wanted to grow and nurture something of my own, I wanted to make a statement about me, I wanted to be successful in my own right.
What kind of a person was I though, that I thought I could do all these things? Perhaps I could come up with a name that reflected who I was and who I hoped my customers might be.
Well I knew I had never been a shrinking violet so I dived into a thesaurus and started looking at word alternatives. “Spirited” jumped straight off the page at me. “Yes, I’m spirited” I thought, but did that make me sound too bohemian? More searching and I found Sassy but what exactly did it mean, would it represent confident stylish women?
Sassy – A definition
Full of character, animation, vigor or courage. The Free Dictionary
Lively bold and full of spirit. Oxford Dictionaries
Possessing the attitude of someone endowed with an ungodly amount of cool. Urban Dictionary
Well I wasn’t entirely sure I could be all of these things, all of the time but I was happy I had found my name; Sassy Spirit.
So to answer the question what is a Sassy Spirit? We all are. We might not be at our most sassiest everyday but we have the potential to be Sassy Spirits, in fact I would say it’s a worthy goal. Sassy Spirit is a state of mind that any modern day woman can achieve, it doesn’t matter what our background is, what we do for a living, where we live or how well off we are. My aim is to give ladies the tools to boost their outer confidence, because with a bit of style and few well chosen accessories a Sassy Spirit is something we can all aspire to be.
I hope I can be engaging in some friendly banter with Sassy Spirits at my pop up shop and home parties soon.
Thanks for reading.